First opportunity to make a 'one' impression

Just as you dress for the impression you want to make, a business requires similar consideration. How do you want to be percieved? Brand has been described as what people say about you when you're not around. If you don't clearly state your purpose, your competition will.

Describe your markets clearly

REC Silicon provides Silane for use in solar panels, computer chips, and computer monitors. The silane molecule is refined in different ways for various markets and product applications, making presentations confusing.

Action

The circular model executives at REC were accustomed to using was clarified and corrected to reflect markets. An easier to read variation was also created to step through segments in PPT.

 

Results

The new model is used in recruiting, training, and marketing. More information can be conveyed in a less confusing manner, much faster.

Be provocative, rather than perscriptive

Kieckhafer Schiffer (KS&Co) is a regional accounting firm with offices in several cities. After a number of years, their website had fallen out of alignment with services and client interests.

Action

We explored KS&Co's practice areas, relationships, and advantages. Several alternative messages were presented and the strongest was taken to completion. The logo and stationary were also updated.

 

Results

With a renewed emphasis on helping clients make good long-term strategic decisions, KS&Co continues to offer big four experience with a personal service ethic.

http://www.ksandco.com

Be unique

LVA Partners is a new consulting firm comprised of experienced coaching veterans who work with corporate boards to improve business performance. They needed an identity, basic site, and business cards fast.

Action

A number of solutions were explored in pencil, with the most promising being executed in color. The final mark resembles both a door or a book, and it was applied to business cards and site.

 

Results

Up and running within a matter of days, LVA was able to make the professional and established impression desired.

http://www.lvapartners.com