History of ‘Keep calm and carry on’ poster

King George 6In the spring of 1939, the British government commissioned three posters with just the crown of King George the 6th as a graphic device. They were intended to go up in shop windows and inspire the British people during the war. The three final designs read as follows:

Your courage, your cheerfulness, your resolution, will bring us victory.

Freedom is in peril, defend it with all your might.

Keep calm, and carry on.

The third message was for a time of invasion, and was never officially used. It was rediscovered 50 years later. Here is an interesting, short video on the story: