Marketing

More words don’t always clarify meaning

And a message sent is not always a message received. If you have something to say, strive to engage audiences intellectually and emotionally with a communication that makes sense. Consider their demographics and interests to be successful. We provide marketing support in developing visual tools used in various marketing applications like websites, PPT presentations, videos, and PDF overviews. We also develop identity systems and guidelines for new ventures.

Here are a few examples.

Marketing infographics

Mercer-WIN-information-graphic-600px

A model of Mercer WIN (Workforce Insight Network).

White Paper. Mercer Delta’s Global Leadership Imperative was designed to spark conversation on making businesses more innovative.

Intranet Sites. The market development center is a repository of leading insight for consulting sales success.

Executive report design

Executive report design

Intranet portal design

Intranet portal design

Identity System. Businesses benefit from professional and clean presentation systems that frame service offerings well.

9 mkt-KRW schematic 10 mkt-KRW card options

11 mkt-KRW report cover 12 mkt-KRW letterhead

Product infographics

Kudura

This rural village energy unit filters water, generates biogas, and solar power for a couple dozen families.

If nobody knows what your product or service does, how easy is it to sell? We provide the fresh eyes and objective sounding board to clients who have become so close to a product they may have forgotten what was hard to understand in the first place. Our visual solutions quickly remove the obstacles to understanding and make it possible for you to focus on consumer benefits.

  • RVE-SOL. A product explanation for the Rural Village Energy unit.
  • ACTIV. Software for big banks and financial institutions to track markets.
  • DAT Solutions Trendlines. A website repository of rate information was redesigned as an interactive information graphic, and traffic increased dramatically.
DAT Trendlnes

The redesigned interface is more interactive, colorful, and engaging. Traffic increased immediately and dramatically.

ACTIV-before-after

This is the before and after marketing visual taken to trade shows to explain a low-latency financial data software product.

Website design

KS&Co. Accounting website redesign to position their consulting capabilities.

KS&Co. Accounting website redesign to position their consulting capabilities.

SP4C. Engineering website for project data integration.

SP4C. Engineering website for project data integration.

Will Price Accounting. Personal tax professional’s simple one-page solution.

Will Price Accounting. Personal tax professional’s simple one-page solution.

Measure twice, and cut once.

Planning for a major project is in itself a project. If your company has made or is about to make a capital investment requiring employee change, then the adoption of the program should receive equal if not more attention. The benefits being sought won’t be realized without a well-considered communication program.  We provide the visual dashboards and communication tools required to mobilize your army.

  • Business planning. Unilever’s security rollout communications plan was visually mapped to display steps, work effort, and target audience.
  • Process explanations. Hoffman’s new job opening process is hot-linked to needed forms online.
Communication plan for a security program

Communication plan for a security program

A linear flow is very helpful for new procedures.

A linear flow is very helpful for new procedures.