There are important statistics and stories to be told that just don’t get the creative attention they deserve. Legal forms, proposals, billing statements and such often fall short of the more polished front end marketing materials companies produce.
Why? Don’t customers deserve to be shown some creative consideration throughout their interaction with a business. Branding doesn’t stop after the sale.
Here’s an interesting note on Apple’s curiously unfriendly terms of service: “Apple terms of service suggestions”