More words don't always clarify meaning

Build a solid platform for success

Mercer Delta's Executive Learning Center is part of Marsh & McClennan, a global Fortune 100 company. Yet they are a small group in a crowded field of large university-based and private professional services firms.

Action

To differentiate their executive leadership services, an action and impact theme was applied to a variety of materials. A consultant's resource intranet, interactive e-brochure, PPT decks, and other tools were created.

Results

The small division continued to outperform larger rivals and market itself as capable of handling the largest of client needs. The approach was validated by new assignments from Bank of America, Time Warner, Coke, and others.

Make your advantages clear

Sabrix, an automated sales tax solution provider, had trouble describing the advantage of their software over competitors.

Action

A visual map was created to support sales teams in describing personal service, audit defense, and nexus. The visuals were provided in a sequence that could be stepped through easily on a phone call.

Results

Sabrix has continued to expand their business and are well-known in the accounting world. They have enjoyed continued success and are now part of Thomson Reuters.

Every client communication counts

KRW International is a leadership development coaching firm with a long history and elite client base. They provide ethics based coaching and through their research institute, valuable insights connecting leadership to business results.

Action

After thirty years of use, their marketing materials needed to be brought back into alignment with services and contemporary design. Everything from proposals to delivery reports were rethought and updated.

Results

KRW has formed an alliance with PRAESTA for global service delivery. We continue to provide as needed support in design, and presenting services to key prospects for success.

Make a strong first impression

During the pursuit of new business, KRW International needed a memorable presentation to a major prospect. .

Action

Using existing video footage and quick editing, a simple multimedia presentation was created for a one time use. Overtime it's found airtime in another of important conversations.

Results

The new client opportunity was secured, and the presentation continues to find airtime in pitches.