Tag Archives: business graphics

Your government using information graphics

Or I should say they are trying to. Here's an article from one of my favorite Fast Company contributors about how one person at the Congressional Budget Office is creating information graphics to inform debate. Jonathan Schwabish is an economist working to summarize massive reports into single headlines people need to know. He was inspired by an Edward Tufte presentation I too have seen. Read more

Infographics for cloud-based products and services

Mercer is a global consulting leader in talent, health, retirement and investments. Mercer helps clients around the world advance the health, wealth and performance of their most vital asset – their people. Recently we helped Mercer develop a presentation for an integrated, cloud-based service offer to share at a consulting technology seminar. Here is their starting point followed by options sketched and presented to convey the major benefits of integrating services in one easy-to-access portal. And Read more

Redraw a business model clearly

New start-ups often have to introduce their services to investors and potential users who have never seen anything similar. If a model is difficult to understand and clouds key benefits, then audiences will quickly lose interest. The following model demonstrates how a financial services company enables email users to make secure transactions from within their bank's email messages. The updated presentation depicts a bank customer, a clear sequence of events, and the product's benefit. In this Read more

Support employee understanding by making process changes visible

The interesting thing about process changes is that they don't stick if they're ignored. What's more, a business won't realize any value for their technical and strategic investments if they haven't factored in the talent required for success. If you want to get employees to rally behind a change the first step is to make sure they understand why change is needed. Adults are skeptical learners and quick to dismiss anything that isn't seen to have a big "what's in it for me?" payoff. As an example, Read more

Support a superb process with good case studies

After investing time and money in developing a process for delivering services to clients, it pays to continue supporting success through marketing case stories. A good demonstration of how the process delivered results helps prospects understand their opportunities. Hoffman Construction follows a seven-phase build process in the their work with clients. The major steps as seen in their PPT overview are below. A presenter can click on any of the items at the top to spend more time on the details Read more