Technology and software change projects require careful consideration for how users will experience the solution. Often called use cases, these stories are first person accounts of how various audiences will interact with a solution to accomplish specific tasks.
These stories can be used to demonstrate new features, advantages to the consumer (and sponsoring company) and of course the process steps required. Alistair Cockburn, an innovator of the methodology, describes the Casual use case with the Read more
New start-ups often have to introduce their services to investors and potential users who have never seen anything similar. If a model is difficult to understand and clouds key benefits, then audiences will quickly lose interest.
The following model demonstrates how a financial services company enables email users to make secure transactions from within their bank's email messages.
The updated presentation depicts a bank customer, a clear sequence of events, and the product's benefit. In this Read more
After investing time and money in developing a process for delivering services to clients, it pays to continue supporting success through marketing case stories. A good demonstration of how the process delivered results helps prospects understand their opportunities.
Hoffman Construction follows a seven-phase build process in the their work with clients. The major steps as seen in their PPT overview are below. A presenter can click on any of the items at the top to spend more time on the details Read more
Most conversations are non-linear, so why limit your important client presentations to a series of cascading 'Power Points'?
A non-linear approach to process presentation will allow a speaker to follow the inquiries of audience members. In the example below, Hoffman Construction visually demonstrates the major phases in the build process. Clicking on any of the images jumps to that phase.
Once on a building phase page (below), a navigation bar along the top allows a quick return to the overall Read more