Tag Archives: presentations

Your government using information graphics

Or I should say they are trying to. Here's an article from one of my favorite Fast Company contributors about how one person at the Congressional Budget Office is creating information graphics to inform debate. Jonathan Schwabish is an economist working to summarize massive reports into single headlines people need to know. He was inspired by an Edward Tufte presentation I too have seen. Read more

Business process change design

If you're a business change consultant or communications manager as many of my clients are today, then you know how hard it can be to change a way of doing things. Really, not many people like to have change forced upon them for any reason. So if you're considering a new program, developing communications to support the change is critical. Otherwise you risk having people not understand your change, at best, or thoroughly resist it, at worst. We've helped clients like Nike, Mercer, and other companies Read more

Information graphics support process change

When Hoffman Construction updated their mission critical project tracking software, visuals were used to clarify the need for change, how processes would improve, and what was required of employees. Here's a short testimonial outlining the projects challenges and objectives. For more examples of how the projects unfolded, please visit our related Hoffman posts. Read more

Create clear use(r) case stories with visuals

Technology and software change projects require careful consideration for how users will experience the solution. Often called use cases, these stories are first person accounts of how various audiences will interact with a solution to accomplish specific tasks. These stories can be used to demonstrate new features, advantages to the consumer (and sponsoring company) and of course the process steps required. Alistair Cockburn, an innovator of the methodology, describes the Casual use case with the Read more

Redraw a business model clearly

New start-ups often have to introduce their services to investors and potential users who have never seen anything similar. If a model is difficult to understand and clouds key benefits, then audiences will quickly lose interest. The following model demonstrates how a financial services company enables email users to make secure transactions from within their bank's email messages. The updated presentation depicts a bank customer, a clear sequence of events, and the product's benefit. In this Read more