Tag Archives: visual thinking

How to visualize product lifecycle management

Product lifecycle management story

How to visualize product lifecycle management
If your work requires explaining complicated subjects to people that have to understand, then visuals are a great tool. As a goal this year, I'll post a new visual business story on a monthly basis. For those of you that follow my blog (hello out there?) there will be something to look forward to regularly! It is interesting to watch the evolution of a visual explanation from the initial conversations I had with clients through their final illustration. Rather than get hung up on the precise Read more
Integrated Delivery Networks IDN

What is an IDN, and why should you care?

Integrated Delivery Networks IDN
An IDN, or Integrated Delivery Network, is a managed care network that may exert more influence over care recommendations than your doctor or insurance company. An IDN can determine what the standard of care is for a specific ailment, and which drugs are going to be 'on formulary' and most often available to you as a patient. For pharmaceutical companies, the rise of IDNs in different markets complicates sales and distribution success by introducing an organization with varied objectives by Read more
a national infrastructure model

Business case stories are very persuasive when illustrated

a national infrastructure model
If you're trying to convince an audience that your approach works, it helps to use a good case story. Illustrating those cases can add the interest of a graphic novel, without being super nerdy about it. While working with the Forest Service we developed a series of cases describing the benefits of cloud-based collaborative mapping data, or geospatial data. Here are a few examples. As we discussed the benefits and opportunities, additional applications came to light for Read more

Use infographics to describe consulting services

When you're asked as a consultant to make a presentation, it's easy to find a PPT deck that's loaded with boxes pointing at other boxes. The reason so many presentations from different companies look the same is because they're all using PPT and the same building blocks. If you want your services to stand apart as more clear and compelling, it's important to make the visual representation as unique as your service. Read more

Surprising new findings on memorable information graphics

Doctoral student Michelle Borkin of Harvard's School of Engineering and Applied Sciences, recently set out to discover what makes a visual memorable. She discovered several interesting things that can be useful considerations: 1. Six colors or more make an image more memorable than few colors 2. "Human Recognizable Objects" or things that people routinely see in their lives, greatly increase memory retention. 3. Roundness was found to have a favorable impact. Previous research has shown humans love Read more