Tag Archives: visuals

Use infographics to describe consulting services

When you're asked as a consultant to make a presentation, it's easy to find a PPT deck that's loaded with boxes pointing at other boxes. The reason so many presentations from different companies look the same is because they're all using PPT and the same building blocks. If you want your services to stand apart as more clear and compelling, it's important to make the visual representation as unique as your service. Read more

Surprising new findings on memorable information graphics

Doctoral student Michelle Borkin of Harvard's School of Engineering and Applied Sciences, recently set out to discover what makes a visual memorable. She discovered several interesting things that can be useful considerations: 1. Six colors or more make an image more memorable than few colors 2. "Human Recognizable Objects" or things that people routinely see in their lives, greatly increase memory retention. 3. Roundness was found to have a favorable impact. Previous research has shown humans love Read more

Visions of Tomorrow, 1925 painting, inspired Ford comeback

A single painting from an old ad inspired Ford's customer centric come back over the last few years. This according to Alan Mulally, their successful CEO. Read the article about how a single powerful image can move an organization. Personally, I think it's somewhat odd and Terminator-like in the looming display of industrial might. Read more

Early information graphic pioneer

I found this article interesting about an early use of visual mapping for data mining to achieve new insights and knowledge. Actually, the very FIRST use. Read the Fast Company piece about Francis Walker who put together the first statistical atlas in 1874. Hey it got him a job as president of MIT, so it must have been impressive...   Read more

Infographics for cloud-based products and services

Mercer is a global consulting leader in talent, health, retirement and investments. Mercer helps clients around the world advance the health, wealth and performance of their most vital asset – their people. Recently we helped Mercer develop a presentation for an integrated, cloud-based service offer to share at a consulting technology seminar. Here is their starting point followed by options sketched and presented to convey the major benefits of integrating services in one easy-to-access portal. And Read more