New start-ups often have to introduce their services to investors and potential users who have never seen anything similar. If a model is difficult to understand and clouds key benefits, then audiences will quickly lose interest.
The following model demonstrates how a financial services company enables email users to make secure transactions from within their bank's email messages.
The updated presentation depicts a bank customer, a clear sequence of events, and the product's benefit. In this Read more
We've recently updated a business model representation in our continuing work for the amazing Rural Village Energy hub and our client RVE.SOL - Solucoes de Energia Rural Lda. I'm sharing the model as a lesson in how to help audiences see what you mean.
Here is the before, a collection of art files and arrows that don't convey a clear message.
In the redesigned version below, you'll see several helpful changes we made.
Used images consistently; no switching from photo to illustration Read more