All companies should want to relate their IT systems to insights that customers and leadership value. So it’s not uncommon to develop visual stories that relate big data to activities to benefits. Here is the evolution of one such story in overview and case example. Lineage is the second largest purveyor of cold storage solutions in the United States.

Sketch of big data collection points, uses, and client benefits

And the final style…

Data collections, uses, and benefits

Case story sketch depicting route miles saved through smart data usage

Final route miles case story art