We’ve recently updated a business model representation in our continuing work for the amazing Rural Village Energy hub and our client RVE.SOL – Solucoes de Energia Rural Lda. I’m sharing the model as a lesson in how to help audiences see what you mean.
Here is the before, a collection of art files and arrows that don’t convey a clear message.
In the redesigned version below, you’ll see several helpful changes we made.
- Used images consistently; no switching from photo to illustration to icon.
- Moved the vertical text (too hard to read) to right-reading, sequenced positions
- Straightened out the movement of the arrows for logical flow.
- Centered the product (star of the show) and gave it prominence using color.