Let’s ‘sunset’ corporate speak

Here’s a funny article from Fast Company and Stephen Poole of the Guardian that argues against jargon-knotted business garble. The more we depend on visuals to communicate meaning, the more remaining words should be carefully chosen for clarity and meaning that resonates truthfully with audiences.

“Buzzwords deflect blame, complicate simple ideas, obscure problems, and perpetuate power relations. So let’s get to the detangling.”

Words to avoid include:
Stakeholders, Sunset, Leverage, going forward, drill down, action, end of play, issues, competencies