New start-ups often have to introduce their services to investors and potential users who have never seen anything similar. If a model is difficult to understand and clouds key benefits, then audiences will quickly lose interest.
The following model demonstrates how a financial services company enables email users to make secure transactions from within their bank’s email messages.
The updated presentation depicts a bank customer, a clear sequence of events, and the product’s benefit. In this example, the benefit is an ability to transact with your bank directly in the email rather than having to log onto the bank site. The user’s computer monitor turns into a bank front at the story’s end.
Here is the link to the entire PPT sequence: