Tag Archives: business graphics

Redraw a business model clearly

New start-ups often have to introduce their services to investors and potential users who have never seen anything similar. If a model is difficult to understand and clouds key benefits, then audiences will quickly lose interest. The following model demonstrates how a financial services company enables email users to make secure transactions from within their bank's email messages. The updated presentation depicts a bank customer, a clear sequence of events, and the product's benefit. In this Read more

Support employee understanding by making process changes visible

The interesting thing about process changes is that they don't stick if they're ignored. What's more, a business won't realize any value for their technical and strategic investments if they haven't factored in the talent required for success. If you want to get employees to rally behind a change the first step is to make sure they understand why change is needed. Adults are skeptical learners and quick to dismiss anything that isn't seen to have a big "what's in it for me?" payoff. As an example, Read more

Support a superb process with good case studies

After investing time and money in developing a process for delivering services to clients, it pays to continue supporting success through marketing case stories. A good demonstration of how the process delivered results helps prospects understand their opportunities. Hoffman Construction follows a seven-phase build process in the their work with clients. The major steps as seen in their PPT overview are below. A presenter can click on any of the items at the top to spend more time on the details Read more

Build consensus for process change

Companies invest a lot in their technology. Often overlooked is the more important roleĀ  individual employees have in embracing (or rejecting) the process change that often accompanies new technology investments. For Hoffman Construction, a visual approach enabled leadership to convey the crucial benefits that would follow a series of technology investments. This led to greater employee understanding and acceptance of change. Some of the original presentation slides focused on benefits as items Read more

New research on the efficiency of visual communications

Research from Dartmouth and Georgia State suggests graphs are more likely to change stubborn minds than text alone. The research looked into why, when the facts prove reality, people will still reject the truth when it differs from their tightly held beliefs. Can graphs help change their minds? Yes! The editor at Fast Company goes on to suggest that if you are willing to lie and represent a falsehood visually people will believe that as well. True, but not the intent of the originally researchers. Read more