Tag Archives: explanation

Visualize Return on Investment (ROI) to promote products

Put the financial advantages of your services in perspective to influence thinking. We combine the analytical power of numbers with an emotional appeal. If work can be made easier and the entire office becomes much more efficient, why not try it? The Return on Investment happens so quickly that it makes perfect sense from a financial perspective. For US freight brokers that work with complex and fast-moving data, we provided an image that put them at the center of services that make them more efficient Read more
a national infrastructure model

Business case stories are very persuasive when illustrated

a national infrastructure model
If you're trying to convince an audience that your approach works, it helps to use a good case story. Illustrating those cases can add the interest of a graphic novel, without being super nerdy about it. While working with the Forest Service we developed a series of cases describing the benefits of cloud-based collaborative mapping data, or geospatial data. Here are a few examples. As we discussed the benefits and opportunities, additional applications came to light for Read more

Business process change design

If you're a business change consultant or communications manager as many of my clients are today, then you know how hard it can be to change a way of doing things. Really, not many people like to have change forced upon them for any reason. So if you're considering a new program, developing communications to support the change is critical. Otherwise you risk having people not understand your change, at best, or thoroughly resist it, at worst. We've helped clients like Nike, Mercer, and other companies Read more