Tag Archives: marketing software

snippet from an illustration on MDM

How to explain Master Data Management

snippet from an illustration on MDM

Technically difficult to explain topics benefit from clear visual explanations. We recently undertook a wide-ranging series of topical illustrations to help implement an SAP software upgrade. Here’s one from the series, with definition, sketch, and final file.

Master data management (MDM) is a comprehensive method of enabling an enterprise to link all of its critical data to one file, called a master file, that provides a common point of reference. When properly done, MDM streamlines data sharing among personnel and departments.

sketch of master data

Master Data supports a number of functions, such as good business intelligence

Master data supports Business Intelligence through executive decision making, analysis, and informed employees



Visualize Return on Investment (ROI) to promote products

Put the financial advantages of your services in perspective to influence thinking. We combine the analytical power of numbers with an emotional appeal. If work can be made easier and the entire office becomes much more efficient, why not try it? The Return on Investment happens so quickly that it makes perfect sense from a financial perspective. For US freight brokers that work with complex and fast-moving data, we provided an image that put them at the center of services that make them more efficient throughout their day and across the office.

Of course you can do this too by visually demonstrating how a product improves a customer’s condition. Put yourself in their shoes and as Ogilvy said “Sell the sizzle, not the steak.”

illustration of broker services

A broker’s investment is recovered quickly through improved daily activities.

The Broker’s whole office is made more efficient, boosting ROI further.


sketch of DAT ROI advantages

Key advantages in productivity, efficiency, reliability, and growth are highlighted.


Important documents deserve to be read: Apple!

There are important statistics and stories to be told that just don’t get the creative attention they deserve. Legal forms, proposals, billing statements and such often fall short of the more polished front end marketing materials companies produce.

Why? Don’t customers deserve to be shown some creative consideration throughout their interaction with a business. Branding doesn’t stop after the sale.

Here’s an interesting note on Apple’s curiously unfriendly terms of service: “Apple terms of service suggestions”