Tag Archives: marketing software

snippet from an illustration on MDM

How to explain Master Data Management

snippet from an illustration on MDM
Technically difficult to explain topics benefit from clear visual explanations. We recently undertook a wide-ranging series of topical illustrations to help implement an SAP software upgrade. Here's one from the series, with definition, sketch, and final file. Master data management (MDM) is a comprehensive method of enabling an enterprise to link all of its critical data to one file, called a master file, that provides a common point of reference. When properly done, MDM streamlines data sharing Read more

Visualize Return on Investment (ROI) to promote products

Put the financial advantages of your services in perspective to influence thinking. We combine the analytical power of numbers with an emotional appeal. If work can be made easier and the entire office becomes much more efficient, why not try it? The Return on Investment happens so quickly that it makes perfect sense from a financial perspective. For US freight brokers that work with complex and fast-moving data, we provided an image that put them at the center of services that make them more efficient Read more

Important documents deserve to be read: Apple!

There are important statistics and stories to be told that just don't get the creative attention they deserve. Legal forms, proposals, billing statements and such often fall short of the more polished front end marketing materials companies produce. Why? Don't customers deserve to be shown some creative consideration throughout their interaction with a business. Branding doesn't stop after the sale. Here's an interesting note on Apple's curiously unfriendly terms of service: "Apple terms of service Read more