In the spring of 1939, the British government commissioned three posters with just the crown of King George the 6th as a graphic device. They were intended to go up in shop windows and inspire the British people during the war. The three final designs read as follows:
Your courage, your cheerfulness, your resolution, will bring us victory.
Freedom is in peril, defend it with all your might.
Keep calm, and carry on.
The third message was for a time of invasion, and was never officially used. It was Read more
A single painting from an old ad inspired Ford's customer centric come back over the last few years. This according to Alan Mulally, their successful CEO. Read the article about how a single powerful image can move an organization. Personally, I think it's somewhat odd and Terminator-like in the looming display of industrial might.
Research from Dartmouth and Georgia State suggests graphs are more likely to change stubborn minds than text alone. The research looked into why, when the facts prove reality, people will still reject the truth when it differs from their tightly held beliefs. Can graphs help change their minds? Yes!
The editor at Fast Company goes on to suggest that if you are willing to lie and represent a falsehood visually people will believe that as well. True, but not the intent of the originally researchers. Read more
Mark Allen, founder of Visual Translations, presents “See What You Mean: Using Visuals to Move Audiences.” How do companies use – or misuse – visuals? What makes a good visual story? Why are some presentations more effective than others?